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SAC SAC grape juice is my favorite, and I wanted to give it a face that could match how sweet of a product it is. To achieve this, I designed a character for the brand, and reworked the packaging to give it a fresher look and more appeal to a juice drinking audience.
I had a ton of fun during the character design process and loved a lot of the ones that came out of it, but in the end I decided to go with the pure grape character. I felt it embodied the product the best and was loveable while still being easily understood.
ORIGINAL PACKAGING
For the packaging, I choose to maintain the original colors, but introduce a new and playful energy, with a focus on the new mascot.
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